Our 2 Cents
30 episodes · 3.7M views
MEDIA
Client wall
Who we've made it for
Networks, brands, studios and the agencies behind their biggest moments.
Original series · Fuse Media × Million Stories
Formats we built & delivered
Eleven episodic finance and founder series developed with Fuse Media for the Million Stories channel — from format and structure to final edit, graphics and delivery.
Building the Dream
7 episodes · 823K views
Finance Fails
16 episodes · 785K views
For Love or Money
4 episodes · 588K views
My Last 10
15 episodes · 554K views
Whispered Wealth
10 episodes · 416K views
In Case of Emergency
5 episodes · 151K views
What's Your Magic Number?
7 episodes · 139K views
Money Walks
8 episodes · vertical series
Money Talks
10 episodes · 548K views
Also delivered: No Dumb Questions, a vertical-only format (see Built for the Feed) · TurboTax brand-partner integrations
Vertical & social · Content strategy
Built for the feed
Alongside long-form series, YKL plans, shoots and cuts vertical-first content engines — formats designed to post fast, test hard and scale across Instagram, TikTok and Shorts.
Case study
Race-day content, cut for the feed
Viral vertical content generation for Ketone-IQ. YKL embeds with athletes and the pit crew on race weekends, captures runner interviews, BTS and finish-line moments, and turns them around as a ready-to-post 9:16 series. That includes the Coffee & Chill LA Marathon recovery event.
Pit-crew BTS · Runner interviews · Race recaps · Event activations · Training tips
Watch the Ketone-IQ playlist
Vertical-only series · Fuse Media × Million Stories
No Dumb Questions
An 11-episode finance explainer built only for 9:16. Money expert Paco de Leon answers one question per episode, with animated graphics and kinetic captions made for Shorts, Reels and TikTok.
ADU builder · Vertical strategy
Building Blocks
A full 9:16 program for an LA ADU builder: listicles, crew walkthroughs, client testimonials, before/afters, explainers and ASMR process clips, plus paid-ad cuts.
Acting courses · Paid social
Crash Creative Studios
High-volume student testimonial spots, versioned by message (convenience, transformation, on-set application) for paid-social testing at scale.
Campus series · Univ. of Arkansas
W
A man-on-the-street series shot on campus. Individual interviews plus mash-up edits like “Biggest W” and “Biggest L,” built for repeatable, bingeable posting.
Creative direction
Idea first. Then the edit.
YKL leads the creative, not just the camera: we shape the concept, build the look and carry it all the way through to delivery.
01
Concept & format
Show formats, campaign ideas and episode structures built to hold up across a season.
02
Treatments & boards
Look books, scripts, shot lists and storyboards so everyone signs off on the same picture.
03
Show packages
Logos, title opens, lower thirds, key art and thumbnails that make a series recognizable.
04
On-set direction
Talent direction, interview producing and a crew that knows the edit before it starts.
Brand · Event · Experiential
Sizzles that sell the room
Anaheim Studios × Amazon
Prime Day Show · Event sizzle
Warner Music × Jennifer Lopez
“This Is Me Now” · Album release promo
Anaheim Studios × Old Spice
Barbershop · Brand activation sizzle
PLAN Experiential × HPL
Landing page sizzle
Mokamoto — IAB NewFronts
Presentation sizzle
Leadership 365
Program sizzle
Food · Product · Commercial
Make it look irresistible.
Menu launches, product demos and spots for food, CPG, gear and beauty brands. Lit for texture, shot for appetite and cut to sell — then cut down again for every feed.
The StandMenu promo series · Food
Old Spice × Ne-Yo“Men Have Skin Too” · with Anaheim Studios
Simple ModernStop-motion product spot
HuffyThe Ride @ Red Rocks
Line 6Helix Stomp launch promo
Fantek KnivesProduct demo
Line 6 CatalystAmp product spot
Tulua NutritionPre-workout promo
Fokken NutsPeanut butter promo
Reels
Pick a discipline
What we do
| Service | What's included |
|---|---|
| Creative direction | Concepts, formats, treatments, on-set direction |
| Branded series & formats | Development, episodic edits, show packages |
| Events & experiential | Coverage, same-day edits, sizzles, social cutdowns |
| Commercial & product | Spots, product demos, food |
| Documentary & corporate | Interviews, profiles, brand stories |
| Aerial cinematography | Drone coverage for events, venues, real estate and travel |
| Crew & staffing | DPs, shooters and full crews for live events |
| Post & motion graphics | Edit, finishing, graphics, color |